90-Day Marketing Plan

Build a focused, channel-specific marketing plan with a content calendar, goals, and budget tracker. Fill in every section — then print or export as PDF.

🎯 Marketing Strategy Foundation

🎯 Target Audience

💡 Unique Value Proposition

📣 Core Marketing Message

🔑 Primary Marketing Channels

🧲 Lead Magnet / Free Offer

🔄 Customer Journey (Funnel)

📊 Competitive Landscape

🏆 Top 3 Competitors

🥇 Your Competitive Advantage

📍 Positioning Statement

📅 Month-by-Month Action Plan
Month 1 — Foundation
Build and position
Week 1 — Setup
Week 2 — Content Creation
Week 3 — Launch
Week 4 — Review
Month 2 — Growth
Attract and engage
Week 5 — Outreach
Week 6 — Content Scale
Week 7 — Paid Amplification
Week 8 — Optimize
Month 3 — Conversion
Convert and scale
Week 9 — Launch Promotion
Week 10 — Case Studies
Week 11 — Referral Push
Week 12 — Review & Plan
📋 Content Calendar

Plan each piece of content for the 90-day period. Add rows as needed. Use the Channel dropdown to color-code by platform.

Week Publish Date Content Title / Topic Channel Format CTA Status
🏆 90-Day Marketing Goals
📈 Monthly Milestone Tracker
Metric Month 1 Target Month 2 Target Month 3 Target Month 1 Actual Month 2 Actual Month 3 Actual
💰 Marketing Budget Tracker
Channel / Line Item Month 1 Month 2 Month 3 Total 90-Day
Total Marketing Spend $0 $0 $0 $0
Solopreneur.com — 90-Day Marketing Plan Template  |